The holiday shopping season is right around the corner with two of the biggest retail events of the year—Black Friday and Cyber Monday. Billboards, both static and digital, are a powerful way to capture attention, build brand awareness, and promote time-sensitive deals for these massive shopping days. In this blog, we’ll dive into how billboards can boost your marketing efforts, from driving in-store traffic to highlighting online sales. Let’s explore how outdoor advertising can give your business a competitive edge!
Black Friday: Capture the Crowds
Black Friday is known for the bustling crowds, long lines, and discounts that bring shoppers out in droves. In 2023, the average shopper spent $390 on Black Friday, with 76.2 million people hitting the stores. This is where billboards can make a significant impact. By strategically placing static billboards along major roadways, near shopping centers, or close to your store locations, you can build brand awareness leading up to the big day. Highlight deals, in-store events, or special promotions to entice shoppers as they plan their holiday spending! Digital billboards take it a step further by allowing you to change your messaging as the day unfolds. You can showcase countdowns, flash sales, or even change up your promotions in real-time based on inventory or store capacity. Digital boards grab attention with dynamic visuals and provide an up-to-the-minute connection with your audience.
Cyber Monday: Drive Online Sales with Billboards
Cyber Monday has become the online counterpart to Black Friday, with consumers spending over $11.3 billion each year. The average person spends about $300 on Cyber Monday, making it a critical day for e-commerce businesses. Billboards are an effective way to capture attention and direct potential customers to your website. Use static billboards to build brand awareness in the days leading up to Cyber Monday. By featuring your website, app, or exclusive online promotions, you can stay top-of-mind as shoppers prepare for the big day. With digital billboards, you can take advantage of Cyber Monday’s fast-paced nature. Swap out ads throughout the day to reflect hourly deals, limited-time offers, or even showcase your most popular items in real-time. The flexibility of digital billboards means you can create a sense of urgency that aligns perfectly with the spirit of Cyber Monday.
Black Friday and Cyber Monday are two of the most important shopping days of the year, and billboards provide a unique opportunity to reach consumers on the go. Whether you’re promoting in-store sales or driving online traffic, static and digital billboards can amplify your brand’s presence and maximize your sales potential. Contact us today to learn how outdoor advertising can enhance your marketing strategy for this year’s holiday shopping season!