November is a major month for shopping with events like Black Friday, Cyber Monday, and Small Business Saturday marking the start of the holiday buying season. As consumers hit the road to seek out the best deals and stock up for the holidays, businesses have a golden opportunity to capture attention through strategic outdoor advertising. With both static and digital billboards, you can connect with a wider audience and make an impact during one of the busiest shopping months of the year. Let’s explore how billboards can amplify your message for some key November holidays!
Thanksgiving
Thanksgiving is all about food, family, and travel, making it an ideal time for businesses to reach out to both locals and visitors!
- Grocery stores can utilize billboards to highlight special deals on holiday essentials, from turkeys to seasonal produce.
- Restaurants can make use of digital billboards to promote limited-time Thanksgiving-themed dishes or take-out specials for those who prefer to order in.
- With an estimated 46.9 million Americans traveling over 50 miles for Thanksgiving, hotels can also leverage billboards to attract guests. Billboards near highways and travel routes can inform visitors about comfortable accommodations, seasonal discounts, or even family-friendly amenities that will enhance their holiday stay.
Black Friday & Cyber Monday
On Black Friday and Cyber Monday, consumers are on the hunt for the best deals. Billboard advertising is perfect for influencing shoppers on the go. Static billboards can feature “doorbuster” deals, special discounts, or exclusive in-store events, making them an ideal tool to drive traffic to physical locations. Digital billboards, on the other hand, allow businesses to adjust their promotions in real-time. With the flexibility to switch out offers, you can update your sales message to match inventory changes, daily deals, or time-sensitive discounts, giving your brand an edge during these competitive shopping days.
Giving Tuesday
Following the whirlwind of Black Friday and Cyber Monday is Giving Tuesday, a one-day global movement dedicated to charitable giving. For non-profits and charitable organizations, billboards are a powerful way to share their mission and inspire donations. A well-placed billboard with a clear, heartfelt message can resonate with passersby and encourage them to support a cause. Use billboards to raise awareness about your organization, highlight matching gift opportunities, or simply remind people of the importance of giving back during the holiday season. Digital billboards can also showcase real-time donation goals and progress, fostering a sense of urgency and community involvement.
November is packed with advertising opportunities that can drive awareness and boost sales! From promoting Thanksgiving take-out specials to sharing holiday shopping deals and supporting charitable causes on Giving Tuesday, billboards are a versatile and effective way to connect with your audience. As we gear up for the holiday season, now is the time to make your mark and reach consumers when they’re most engaged. Contact us today to learn how you can make the most of outdoor advertising this November!
November Holidays:
- November 5 – Election Day
- November 11 – Veteran’s Day
- November 16 – National Fast Food Day
- November 28 – Thanksgiving
- November 29 – Black Friday
- November 30 – Small Business Saturday