With warm weather in full swing, July is the perfect time for outdoor activities, and it’s also prime time for outdoor advertising! Kids are out of school, families are having cookouts, and family reunions are in full bloom. More people are spending time outside, soaking up the sun, and looking for fun things to do. This is a golden opportunity for businesses to leverage outdoor advertising to capture attention and connect with their audience. Billboards and outdoor ads are the perfect way to highlight local events, summer sales, and community activities, ensuring your message reaches an engaged and active crowd this summer!


Independence Day/4th of July – July 4

Few holidays are as distinctly American as the 4th of July, filled with fireworks, barbecues, and family gatherings. It’s also a fantastic time for businesses to showcase their patriotism and connect with their community through outdoor advertising. Billboards and digital displays provide an excellent platform to promote holiday events, sales, and special offers, ensuring your message shines bright during this festive occasion!

Fun Fact: Over 42 million motorists travel for the holiday weekend.


Community Fireworks Shows

Celebrate the 4th of July by promoting your community’s fireworks shows! Digital billboards are perfect for this purpose, allowing you to display dates, times, and even countdowns to the big event! Use vibrant visuals of fireworks bursting in the night sky to captivate passersby and create excitement. Highlighting these shows on billboards ensures that locals and visitors alike won’t miss the spectacular displays your community has to offer!

Fireworks Retailers

For fireworks retailers, the 4th of July is the biggest sales opportunity of the year! Use billboards to highlight your locations, special offers, and best deals on fireworks. Eye-catching ads featuring colorful fireworks and patriotic themes can draw in customers eager to stock up for their own celebrations. Whether you’re promoting buy-one-get-one deals or exclusive items, billboards can boost your visibility and drive traffic!

Grocery Stores

Grocery stores play a crucial role in 4th of July celebrations, providing everything needed for a perfect cookout! Use outdoor advertising to highlight specials on cookout essentials like burgers, hot dogs, buns, condiments, and beverages. A well-placed billboard showcasing a mouth-watering barbecue spread can entice shoppers to pick up everything they need for their holiday feast. Promote any special deals or discounts to make your store the go-to destination for all things 4th of July!

Fun Fact: Americans eat more than 150 million hot dogs over the holiday weekend


Other July Holidays

  • July 17 – World Emoji Day
  • July 21 – National Ice Cream Day
  • July 26 – Summer Olympics begin