As the holiday season reaches its peak, December is a prime time for businesses to leverage outdoor advertising. With over 59% of all holiday spending focused on Christmas, and the end of the year marking the perfect opportunity to clear out inventory, billboards—both static and digital—offer impactful ways to reach holiday shoppers and year-end deal seekers. In this blog, we’ll explore how businesses can utilize outdoor advertising for the holiday season, with a special focus on Christmas and New Year’s Eve.
Christmas
Christmas is the biggest holiday of the year, and digital billboards allow businesses to make the most of this festive season. With the ability to quickly adjust messaging, businesses can promote holiday sales, new arrivals, and last-minute gift ideas with ease. Digital billboards can even feature a “Countdown to Christmas” clock, adding a sense of urgency to the holiday rush. This is also a great time for churches to take advantage of outdoor advertising by displaying service times and holiday events, reaching out to the community when church attendance is at its highest.
New Year’s Eve
New Year’s Eve is a perfect occasion for bars, restaurants, and other venues to promote special events and extended happy hours. Digital billboards can create excitement and draw attention to exclusive events or countdown parties. Additionally, businesses of all kinds can use this time to clear out inventory and offer year-end specials, introducing customers to new deals and encouraging last-minute holiday shopping. With digital billboards, these promotions can be updated in real-time to reflect changing offers as we say goodbye to the old year and welcome the new one.
Outdoor advertising is a powerful tool during the holiday season, helping businesses connect with consumers at one of the busiest times of the year! From spreading Christmas cheer to ringing in the New Year with end-of-year deals, billboards provide a versatile platform for capturing the holiday spirit and driving sales. Embrace the season and make the most of December with strategic outdoor advertising!
December Holidays:
- December 2: Cyber Monday
- December 21: Winter Solstice
- December 24: Christmas Eve
- December 25: Christmas
- December 25 – January 2: Hanukkah
- December 26: Kwanzaa