With summer in full swing, more people are hitting the road and traveling to their favorite destinations. As they journey across the country, these travelers will inevitably encounter outdoor advertisements, making it the perfect time for businesses to capitalize on this increased visibility. Billboards not only capture the attention of these out-of-towners but also provide valuable guidance on where to eat, stay, and explore. Let’s dive into how different businesses can benefit from outdoor advertising during the summer vacation season.
Airlines
For airlines, summer is the peak travel season. Outdoor advertising can help airlines promote special deals, flight routes, and holiday packages to attract vacationers. A strategically placed billboard near busy highways or popular tourist destinations can highlight last-minute travel deals, frequent flyer programs, and new destinations, encouraging travelers to choose your airline for their summer adventures.
Hotels and Rental Properties
Hotels and rental properties can significantly benefit from outdoor advertising by showcasing their amenities, special offers, and unique features. Billboards located near popular travel routes and destinations can attract road-trippers and vacationers in need of a place to stay. Highlighting comfortable accommodations, scenic views, and exclusive discounts can entice travelers to choose your property over others. Whether it’s a cozy bed-and-breakfast or a luxurious resort, a well-placed billboard can boost your bookings.
Destinations – Sell Your Town!
Cities and towns looking to boost tourism can leverage outdoor advertising to sell their unique charm and attractions. Billboards can promote local events, historical landmarks, and natural beauty, enticing travelers to visit and explore. Featuring eye-catching images and compelling messages, these ads can create a strong desire for tourists to experience everything your town has to offer, from festivals and museums to parks and shopping districts.
Restaurants and Attractions
For restaurants and local attractions, billboards are an excellent way to draw in hungry travelers and adventure seekers. Use billboards to showcase mouth-watering dishes, family-friendly activities, and unique experiences. Promoting daily specials, seasonal events, and must-visit spots can guide travelers to your business, making their trip even more memorable. Whether it’s a famous local diner, an exciting amusement park, or a scenic boat tour, outdoor advertising can direct visitors to your door.
Summer vacations bring a significant increase in travel, providing a golden opportunity for businesses to capitalize on outdoor advertising. By using billboards to promote airlines, hotels, destinations, restaurants, and attractions, you can guide travelers on where to spend their time and money. For all your outdoor advertising needs, contact Transformation Media and let us help you make the most of this vibrant season!