Billboards are one of the fastest marketing tools to create brand awareness, draw attention and turn viewers into customers. Incorporate these tips in your next billboard design to make the most out of your next out-of-home advertisement!
1. Keep it Concise:
The average driver has between 5 to 10 seconds to consume information on any billboard. Your billboard should only contain essential information that is simple and concise. The message or idea your company is trying to convey should be easily understood in a small window of time. Only include wording that is brief and straight to the point to avoid a driver passing over your intended message.
2. Color Choice Matters:
The color choice for your billboard might seem simple, but color choices help us communicate ideas and emotions. Bright colors travel to our brain the fastest which captures and holds our attention the most effectively. Colors such as red, green, orange, and yellow strike the viewers’ attention the quickest.
3. Be Bold:
Making an impression on your audience is key. Since the average American has an attention span of 8 seconds, it is important that your design is bold. Using large fonts and a high level of contrast between text and background is an easy way to leave a last impression on viewers. Recall and retention are two ways your company can ensure they increase their ROI. This can be achieved by implementing shocking statistics, daring graphics and impactful quotes.
4. Keep it Interesting:
Billboards are an easy way to capture customers’ attention, but the design of your billboard is key when trying to keep their attention. Billboards have the unique ability to reach large and diverse groups. Therefore, capturing the attention of prospective customers is important when creating your design. Using short quotes or fun graphics is a way to capture and keep your audience’s attention.
5. Know Your Audience:
It is important to know the audience that you are trying to reach with your billboard ad. Make sure to include imagery and information that will resonate most with them.